The Sole Supplier Stays True to the Crew With the Nike Dunk!

When George Sullivan started The Sole Supplier back in 2013, he had no idea that a few years down the line it would become as big as it is right now. From a one-man band to a 37 member-strong team, every single individual has their own unique strengths and talents. From the content and creative teams to The Sole Womens, we're here to serve up the latest and greatest sneaker and streetwear news and releases to millions of sneakerheads every week, not only in the UK, but across the globe.

With all that said, what better way is there to celebrate the opening of our brand new Shoreditch HQ than with a photoshoot that stays true to the crew? Armed from head to toe in the hottest Swoosh gear, we also rocked this season's best Nike Dunks too!

There is no doubt in anyone's mind that the Dunk is 2021's greatest silhouette. A basketball shoe that made its debut all the way back in the '80s, its design has pretty much remained the same ever since - a testament to just how timeless it is. Made for both the court and the streets, every single little detail has been designed and perfected to last lifetimes, and we've got some of the best pairs on-feet!

From the fan-favourite "University Blue" to the summer-ready "Laser Orange", the Dunk is made for absolutely everyone. While sizes do sell out pretty fast, The Sole Supplier gang is always working hard to ensure that you get the Ws that you deserve!

"It's not about outshining each other, it's about shining together." explained George, the man himself. "It's not a single-minded mentality, it's a collective. It's not me, it's us."

Be true to your crew and your crew will be true to you.