Originally designed by an Australian surfer, the UGG boot quickly transcended the sandy beaches it was born on and found favour with the apres ski crew, before the cosy style got its first taste of pop culture fame on the feet of Pamela Anderson in 1994. Fast forward just a couple more years, and the UGG brand became a household name courtesy of Oprah, before quickly becoming a product of the time thanks to cosigns by Paris Hilton and the Gossip Girl crew. While UGG moved further into pastel hues and Juicy Couture territory, more and more counterfeit models sprung up, and by 2009, the brand has slipped out of the spotlight, focusing on its die hard fans and cementing itself as a luxury lifestyle brand - albeit ditching the bright colours.

Its new range of styles - from the Ultra Mini Boot to the recently dropped UGG Ellis Loafer and UGG Goldenstar Evelina Clog has been designed for the modern era, with soft living and luxurious comfort at the forefront of the mind. Some things don’t change of course - it still has its hoards of celebrity fans - but if you’re looking to get back into the UGG movement there are a few things you should know first. From sizing to comfort (you’ll want to know whether UGGs fit true to size, or if you should size up or down in UGGs), to who’s been spotted in them and which styles you should be buying, read on for everything you need to know before buying your new pair of UGGs.

For those of you in a rush to purchase, then put simply, UGG footwear runs true to size: there’s no need to size up or down. That being said, if you’re buying a classic pair of UGG boots, it’s worth bearing in mind that these will feel tight at first, but over time the sheepskin lining will mould to the shape of your feet.

Your UGGs should feel firm and snug. They shouldn’t slip at the heel, and you definitely shouldn’t have curled toes, either. Because they will stretch out over time, there is no need to size up in UGGs.

You’d be hard-pressed trying to find a more comfortable pair of boots or slippers. Often lined with soft sheepskin, there’s no doubt that the furry insoles make for an extremely comfortable on-foot experience. They're so warm, too!

Because you’re supposed to sink into their soft lining, you probably won’t notice any height gain with a pair of UGGs, but that being said, there are plenty of platform versions available now if you are looking for a boost!

UGG uses the best materials for their products, including grade-A sheepskin and premium leather, meaning that you need to take extra care to keep your UGG items looking fresh. While caring for your UGGs may seem like a daunting task, let us reassure you that it’s actually much easier than you think. UGG’s classic styles are water-resistant, which means they’re made from pretreated suede that has been designed to withstand occasional rain or snow, but you can also buy an UGG Protector spray to proof them further. All you have to do is spray your UGGs with the protector spray (until they’re wet but not soaked) and then leave them to dry for 24 hours before brushing the suede back into place. You can see that we’ve put the spray to the test right here, so check out the video to see how well it works!

Styling UGGs in 2026 is very different to how Paris Hilton and co wore them back in the early 90s, and no matter how iconic Pammy’s red swimsuit look was, we wouldn’t necessarily recommend that either. The good news though, is that UGGs are much easier to style than they look - and we even have a whole guide for learning how to style them.

In short, UGGs will actually work with most things. We love an Ultra Mini boot paired with cosy socks and leggings for an athleisure vibe, but the same style (or the Tasman Mule) would look just as good with a straight-leg or wider-fitting pair of jeans, too. You could even take a leaf out of Bella Hadid’s book and style them with a skirt to see you through the more transitional months: UGGs aren’t just for winter you know!

There's never been a better time to get your hands on a pair of UGGs and there's now more styles than ever to choose from! While classics like the Tazz and Ultra Mini offer a classic style in a range of colourways, there are also some new styles like the UGG Ellis Loafer and the super snuggly UGG Goldenstar Evelina Clog, which can help add some variety to your footwear rotation.

If you’re looking to cop a specific model like the Tasman Slippers "Mushroom" or Tazz "Chestnut", you may find these styles are often sold out, so be sure to set your release reminders over on our UGG product pages and we'll give you instant alerts when they come back in your size.

If you’re still not sure which pairs to buy, here’s a quick guide to the styles that are the most popular right now.

If you're not quite ready to swap out your sneakers just yet (or you don't wanna give up your UGGs) then don't panic, the UGG Lowmel will tick all your boxes. The latest sell-out silhouette from the brand, the Lowmel combines UGG's signature soft suede with mesh panels for a sportier look, while fluffy insoles keep things cozy.

A newer style to the brand's roster, the UGG Lowmel trainer has quickly became a hit as it combines the comfort and luxury of UGG boots with the versatility and durability of a classic trainer.

When it comes to sizing, the Ellis fits true to size, but the plush interior is something to bear in mind. Fully lined with UGG’s dense 17mm sheepskin along the insole and collar, they’ll feel snug and cocooning right out of the box. Once the shearling compresses and moulds to your foot, you'll get a tailored, slip free fit. However, if you have wider feet or fall between sizes, we’d recommend sizing up; especially if you're planning to style them with thick ribbed socks for that quintessential autumnal look.

Here at The Sole Supplier, shopping for UGGs has never been easier! While demand for the popular UGG releases is at an all-time high and trendy colourways are quick to sell out, we offer an easier way to shop for the styles love. We've rounded up the best UGGs from all of Europe's leading retailers and brought them into one place, so you can shop with confidence and find the pair thats best for you.

From trendy UGG Tasman Slipper "Leopard" to the ever popular Goldenstar Clog "Chestnut", we have every UGG style and colourway you could hope for, so make sure you search the site to find the your favourite pair.

Want a colourway that is sold out on every website? Not to worry. The Sole Supplier Marketplace also offers an incredible range of UGGs at great prices.