Why You Need To Cop The Jordan 11 "Bred"

Set to drop in the very near future, the Jordan 11 Bred has sneakerheads furiously refreshing their Insta feed for more news and updates on the style’s drop date. And we don’t blame them.

One of the most iconic sneakers in the world, the Jordan 11 Bred is known for first featuring in the image of Michael Jordan after he won the 1996 playoffs. Sprawled on the floor in tears because he just partook in a championship celebration without his father – who was tragically murdered three years prior – for the first time ever, the sneaker took on a representation of emotion and perseverance.

Making its debut in 1996, this “Bred” silhouette is the closest in DNA to the original design. Boasting design elements that have been taken straight from the OG, the patent leather upper, white midsole and bright red outsole work in perfect harmony to create a style that instantly catches eyes. Fitted with the brand’s iconic midfoot carbon fibre plate that cushions your foot for optimised comfort and premium performance, the textured tread delivers perfect grip on and off the court.

Branding comes in the form of an embroidered Jumpman logo to the side and #23 to the heel, while strong, sturdy laces force this shoe to hug your foot in the perfect fit. The ankle is padded to protect your most delicate bones and the breathable mesh that frames the laces allows for breathability.

A bestselling silhouette, the Jordan 11 Bred has sold out every time it's been re-released. In fact, even back in 1996, teens were queueing up outside retailers with their cash in their hand ready to cop a pair of the very first design - and they sold out in a mere 5 minutes.

Rumoured to drop on the 14th December, set all your alarms and get your laptops ready, because we reckon the Jordan 11 Bred will sell out faster than you can say basketball.