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We are officially 46 days out from the 2026 World Cup™, and adidas just dropped something completely unexpected. The brand is bringing actual, scaled down federation shirts straight to the pet shop, ensuring that their fans' most loyal companions can now join the matchday lineup.
via adidas
The German sportswear giant; one of the most important brands in the world of football, has just unveiled the Home Jerseys Pet Collection, ensuring your cat or dog can finally match your energy on matchday.
The brand worked with heavyweights like Argentina, Mexico, Colombia, and Japan to bring authentic tournament aesthetics to the pet shop.
We usually talk about Primeknit or Boost, but this time the focus is on a comfortable fit for pets of different sizes. Each piece features a heat transferred federation crest and logo, providing a premium finish that won't irritate your pet during a tense penalty shootout.
This is a very clever move by adidas. After three China exclusive pet collections went stupid viral in 2025, expanding this to the world’s biggest sporting event feels like a tap in. While other brands stick to standard fan gear, this move captures the "dog parent" demographic that treats their pets like family members.
At £28, it’s a relatively cheap way to ensure your household is fully kitted out before the June kickoff. Look for the drop on 1st May via the app and selected retail stores.
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