Are you ready to unleash your "INFINITE HUMAN POTENTIAL";?!
That's the marketing slogan for ACRONYM's latest collaborative release alongside Nike. Retro posters depicting the three Presto styles might not be what you'd expect from the contemporary label. But these 80s-inspired prints somehow emphasise the cutting-edge silhouettes and abstract use of colour.
Rumours surfaced earlier in the month of a September launch. Thankfully, that's now confirmed as the ACRONYM x Nike Air Presto Mid gets an official release date.
ACRONYM founder Errolson Hugh is considered a pioneer in the street-wear scene. Long before Virgil Abloh's union with Nike, the young designer was deconstructing Nike classics whilst adding completely new features.
This latest Presto Pack is almost identical in construct to the 2016 exclusives. Once again, the 'Mid' variation features a zip construct, stretchy neoprene ankle surround and synthetic taping along the body of the shoe. And just like last time, three colourways are up for grabs. A darker rendition joins the more radical 'Dynamic Yellow' and 'Racer Pink'.
If the 2016 collection is anything to go by, this upcoming pack is likely to sellout upon release. A launch date of 20th September is now confirmed, although some stockists are expected to raffle pairs.