adidas Celebrates a New Generation of Creators With Its 'Club Originals' Campaign

Earlier this week, the 3-Stripe brand launched its brand-new Club Originals campaign – an initiative that aims to celebrate adidas' love for art, music, style, and movement. With the intention of highlighting trailblazing talent and inspiring up-and-coming creatives, Club Originals has tapped an array of young standouts, each known for breaking boundaries in their respective industries.

Leading the campaign is a lineup of names that you may be familiar with. Ashnikko, a London-based American artist with a spot coming up at Coachella this summer; Bakar, an indie rock artist mostly known for his hit song "Hell N Back"; and Rinse FM host, DJ Jyoty. To celebrate this latest campaign, a number of activations will take place across Europe, with pop-ups, parties, and creative partnerships taking place in Berlin, London, Paris, Madrid, and Milan.

Things will kick off in London on the 20th of April at the famed Saatchi Gallery. In partnership with GUAP magazine, adidas will celebrate art, dance, music, and fashion with an immersive, jam-packed evening of performance and creativity. To be in with a chance to attend, simply enter the raffle on the adiClub app and keep your fingers crossed for a win! In other adidas news, Chapter 2 of the adidas Y-3 SS23 collection is landing soon.