Balenciaga Continues Its Title Reign as "World's Hottest Brand" for Q1

While the fashion sphere has certainly been heating up early into 2022, it seems one brand is still reigning supreme. Balenciaga has once again found itself at the top spot as "World's Hottest Brand" for quarter one of 2022.

The result comes as part of the Lyst Index's quarterly report, a ranking of fashion's brands and products comprised using individual user data and search metrics. Both Q3 and Q4 of 2021 saw Balenciaga take the crown for "Worlds Hottest Brand," meaning it now has received the accolade 3 times in a row.

During Q1 2022, demand for Balenciaga increased a whopping 108%, with interest in the brand being at its peak. Causes may include the appointment of both Kim Kardashian and Justin Bieber as brand ambassadors, resulting in further eyes drawn to the brand.

In second place, we saw Gucci, who despite a successful collaboration with The North Face and another one announced with adidas, couldn't reach the top spot. Check out the full Lyst Index Fashion’s Hottest Brands and Products Q1 2022 report here. In other news, Patta x Fairtex team up for a kickin' Muay Thai shorts capsule.