BEAMS Celebrate the Tokyo Olympics With a Line of Distinct Apparel
Tokyo 2020 / JPC

BEAMS Celebrate the Tokyo Olympics With a Line of Distinct Apparel

Jack Strong
By Jack Strong • Fashion Editor • 05 Jul, 2021 9:59 AM

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With the 2020 Tokyo Olympic games just around the corner, it seems all our favourite brands are catching a case of Olympic fever! Japanese fashion brand BEAMS has launched a collection of signature goods to celebrate the momentous event all dressed with Japanese colours and style.

The clothing side of the collection includes a variety of oversized goods including T-Shirts, sweaters, long sleeves, camp collar shirts and even a signature traditional inspired kimono. The majority of the T-Shirts feature a more minimalistic styled look with a rising sun and Olympic ring motifs both frequently making an appearance.

BEAMS Celebrate the Tokyo Olympics With a Line of Distinct Apparel
Tokyo 2020 / JPC

The shorts and camp collar shirts and shorts both adopt a lively all-over pattern in signature red and blue hues, perfect for summer styling. The pattern itself is a creative interpretation of the Olympic circle logo which represents "Unity in Diversity".

BEAMS Celebrate the Tokyo Olympics With a Line of Distinct Apparel
Tokyo 2020 / JPC

Alongside the range of clothing, a selection of playful accessories are featured, including a skateboard deck, baseball caps, tote bags, bucket hats and even a surfboard shark fin. The accessories feature a variety of Japanese and Olympic inspired logos, perfect for supporting the games this year.

BEAMS Celebrate the Tokyo Olympics With a Line of Distinct Apparel
Tokyo 2020 / JPC

The full collection is set to drop soon on BEAMS' website alongside select retailers so don't miss out! In related news, Nike SB showcase Parra-designed Olympic skateboard team kits.

BEAMS Celebrate the Tokyo Olympics With a Line of Distinct Apparel
Tokyo 2020 / JPC
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