Dua Lipa Leads Puma's 'She Moves Us' Campaign To Celebrate Women From Around The World

The sportswear giant, Puma, has brought together empowering females from all over the globe to be brand ambassadors for their new campaign, 'She Moves Us'. These female celebrities all have the aim of celebrating women who have moved sports culture into a more inclusive and safe atmosphere, and aim to inspire women to carry on this amazing work all around the world.

World-famous pop superstar, Dua Lipa, is leading Puma's campaign, backed by Winnie Harlow and Cara Delevingne, as well as many Puma athletes, including Skylar Diggins-Smith, Lexi Thompson, Nikita Parris and Yaroslava Mahuchikh, whose sports range from WNBA, to golf, football and high jumping.

The BRIT-Award Winner said of the campaign, which has the aim of generating content (such as videos and interviews) that will inspire the next generation, that

She went onto say that “Women are already nailing it across the board and celebrating their achievements is exciting and empowering. It also encourages those rising up to aim for the stars. That’s why I’m so grateful to PUMA for including me in their She Moves Us campaign. Now let’s show the world what we are capable of!”

It will be so exciting to gain an insight into how the female ambassadors had to overcome challenges and obstacles to get to where they are today. By using social media, Puma hope to take to the stage and start meaningful conversations about issues that are important to girls and women of all ages.

The 'She Moves Us' campaign is in partnership with a global women's fund, Women Win, hopefully making a direct impact in highlighting women's rights issues, as well as ensuring that in the future, sports stadia can be filled with both men and women.