Every season, one colour seems to reign supreme. Butter yellow took over summer, and now it looks like purple is the main character for autumn 2026. The saturated tone has been spotted on many street style shots this fashion month, has emerged on a dozen runway collections and is taking over our new arrivals pages. Start October right and add some violet or magenta tones to your wardrobe. Spooky season can become even more mystical with a touch of purple in your outfit.
Keep reading for the best purple pieces to buy this season.
COS©
£85.00
This royal purple hue seems to be the tone of the ball. Bold as it can be, this violet purple will add a dark pop of colour to your outfit. Colour-block with reds or pastels for that high contrast, or pair with blacks for a goth moment.
Bershka©
£25.99
£35.00
ASOS©
£15.99
For the more lowkey girls out there, who don’t want to go too intense with their purple options, sprinkle in a muted purple hue into your wardrobe. This North Face jacket adds a more subtle pop of colour to your outfit while this Stradivarius top brings a ‘90s vibe with its V-neck silhouette and plum tone. Alternatively, look for purple in accessories: colourful accessories add just the right touch of colour without taking over the outfit. This purple mini bowling bag by Zara brings that pop of colour energy without being too overpowering.
£170.00
Zara©
£35.99
Puma©
£70.00
For those of you that grew up in the Tumblr age of American Apparel and grunge, you already know that dark purple and black is an elite colour combo. It’s witchy, it’s moody and it’s esoteric – it’s for the thought daughters and the intellectuals. Bring this moody grunge colourway to 2026 with a sneaker hybrid silhouette: a sneakerina, like a Puma Speedcat Ballet, or a sneaker/mocassin such as New Balance’s 1890As will channel that Tumblr aesthetic in a contemporary way.
New Balance©
£160.00
Read more