Everyone’s Talking About The Chinatown Market x PUMA Future Rider And Here’s Why…

A sleek update on PUMA's iconic Fast Rider silhouette, the global sportswear giant has teamed up with urban streetwear brand, Chinatown Market, to deliver one of the hottest sneaks of the year so far; the Chinatown Market x PUMA Future Rider. Bridging the gap between old and new, the OG silhouette has been upgraded with luxe fabrics, on-trend details and modern technology, which makes it a sneaker that ticks every single box.

The upper boasts a semi-transparent panel that allows you to show off your favourite socks with ease. Reinforced with suede panels that add stability to the overall structure, PUMA's signature branding can be found at the side. An eyelet is added to allow for breathability and ventilation and the lace-up fastening works in tandem with the high ankle panel to ensure your foot stays firmly in place.

Chinatown Market's instantly recognisable logo can be found on the tongue in bright yellow – which effortlessly adds a flash of colour to this otherwise pared-back design – while the toothy-textured tread (inspired by running cleats) provides optimised grip when you're hitting the pavement.

This CM x PUMA Future Rider is being released in two ultra-wearable shades – the first is a simple grey and white and the second is a covetable black colourway. Both effortless to style, this lifestyle sneaker is the second footwear collaboration by Chinatown Market and PUMA and arguably one of the most covetable! So on-trend you'll never want to take them off, the urban aesthetic of this pair means you can team them with absolutely everything from jeans to joggers – or even your favourite dress if you're feeling daring.

Dropping tomorrow at Size? for the super affordable price of £100, set your alarms, get out your wallet and get ready to cop a pair of the new Chinatown Market x PUMA Future Rider, because we predict a bestseller.