Fear Of God's Jerry Lorenzo Joins adidas

In news that probably nobody in their right mind could ever have predicted, Fear Of God's Jerry Lorenzo has now joined Team adidas in an unprecedented move. Described as a "long-term partnership", the American fashion designer will be developing the German giant's basketball division, as well as establishing the Fear of God Athletics line.

Focusing on performance basketball and active lifestyle products, this brand will work hand-in-hand with FOG's Essentials and luxury mainline, resulting in a triple threat strategy that can only be compared to Kanye West working on both adidas products sneakers and his own Yeezy brand.

"This is a role that is unprecedented in its very nature and nuanced attribution that it defies all titles and traditional definitions." explained Lorenzo in a statement. "This is a fearless move where shared vision and conviction are at the heart of the accretion of two brands shaping sports and culture, with the purpose to truly multiply our nuanced strengths to revolutionize the performance basketball industry forever."

At this moment in time, not much else is known about the Fear Of God x adidas Collection but it may come as a surprise to many considering he only joined Nike last year. Expected to feature a whole range of apparel and sneakers, make sure you keep it locked at The Sole Supplier for more news as it develops! Let us know what you think of this collaboration, and while you're here, you might as well take your first look at the '70s-inspired The North Face x Gucci Collection!