First Look at the BBC Ice Cream x adidas NMD Hu "Running Dog" Pack

It's been a while since the last Billionaire Boys Club x adidas NMD Hu dropped. If we remember correctly, the last time a BBC NMD released was all the way back in March 2019 when we got the trio of plaid pairs that pretty much sold out in an instant. Now, Pharrell Williams is revisiting his streetwear label with the upcoming BBC Ice Cream x adidas NMD Hu "Running Dog" Pack, and honestly, we're pretty hyped for these.

For the first time ever, the Pharrell NMD will boast a graphic across the vamp of the shoe. Featuring BBC Ice Cream's famous running dog, its body is split between both shoes with his tail and hind legs arriving on the left shoe and head and front legs making its way to the right. This is done up in a soft chenille material that works perfectly against the quilted Primeknit upper beneath. 3M-infused laces wrap around the unique cage system, resulting in that iconic design that we all know and love.

Shifting your focus down below, you'll find a full length adidas Boost midsole that's as comfortable as it gets. Around the back, the leather heel badges are printed with the Ice Cream and Trefoil brands on the left and right shoe, respectively, finalising the design.

Expected to land sometime this year, the Billionaire Boys Club Ice Cream x adidas NMD Human Race "Running Dog" Collection is a must-cop! Let us know which colourway you're feeling the most, and while you're here, you might as well take a sneak peek at the adidas NMD S1!