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Following this week's closer look at the Pharrell Williams x adidas Sichona Hu "Blue", the singer-songwriter is back to tease yet another collection of fine goods. This latest collection arrives under Billionaires Boys Club's ICECREAM label and sports a variety of winter-friendly pieces.
Shot with the neutral backdrop of Japan's streets, this latest lookbook highlights an extensive collection of fresh goods with a particular focus on fleeced styles. Across the photos, we see numerous uses of fleece all adorned with various and colourful hues. The silhouettes mostly sport stitched ICECREAM signatures on the rear, with certain pieces also featuring frontal pockets and an array of badges.
Elsewhere in the collection, we see a selection of hoodies, sweats, long sleeves and T-Shirts, all of which flaunt a number of graphic logo designs and colourful motifs. Quilted light down jackets round of the collection and feature a "Let’s HAVE SOME ICECREAM ” signature embroidered on the rear.
In general, the collection utilises a range of colours to make up a tasteful Autumnal-styled palette. The full collection is set to drop in the coming weeks so make sure you keep your eyes peeled for this one! In related news, take a first look at the BBC Ice Cream x adidas NMD Hu "Running Dog" pack.
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