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The sneaker world's path from a moodboard account to a bona fide brand partner is well trodden ground. Now, the ‘digital to print to digital’ heavy hitter, Hartcopy, steps up for arguably its most high profile footwear moment yet: the Hartcopy x adidas EVO SL.
Hartcopy has already ticked off the lifestyle boxes with Reebok’s Club C and the old school adidas BW Army. Now, the label is making a hard left into the performance lane.
The concept here is deceptively simple: take the EVO SL's classic white and black shell, then layer in a dash of red polka dots underneath.
Hartcopy has leaned into the kind of subversive detail that only an insider imprint would think of. The brand has completely stripped the iconic Three Stripes branding from the lateral side of one shoe. In its place, the imprint has added minimal spell-out branding on the heel counter.
We don't have the drop date yet, but your best bet at snagging these for retail is by smashing that ‘Notify me’ button.
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