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Masters of footwear literature Hartcopy links up with adidas to release a tasteful version of the BW Army trainer. Having worked with other footwear brands in the past for a run of exclusive drops, this shoe marks the studio’s first official collaboration. As the GAT continues to poke out its head, the once military-based model is taken down a new direction with this limited edition. If you’ve been a fan of the brand’s work or appreciate subtle storytelling, then the Hartcopy x adidas BW Army is the perfect pair for you.
The details are truly where the shoes come alive, with Hartcopy’s signature Typo the most visible form of branding on the upper, an impressive feat considering its status as a debut collaboration. With only a simple adidas spell-out stamped onto the high-contrast gum sole, these are sure to spark conversations between real sneakerheads who might otherwise be left scratching their heads. Veering off from the standard tooling, the T-toe is not formed from a suede but instead opts for a light grey nubuck that can also be spotted across the rear heel tab. The exposed foam tongue is also another distinct choice, separating itself from the minimalist motif that the rest of the construction adopts. Inside, the lining and sock liner are decked out in leather, a gentle reminder of this edition’s premium build quality.
Finally getting a second release on the Hartcopy website on Friday the 22nd of November 2024, the collaboration would also go on to recieve an In-Store exclusive release at BEAMS Japan. A global release then hit the adidas CONFIRMED app on the 5th of December 2024, with people only able to purchase the BW Army with a six digit unlock code. These codes were only given out through certain Instagram accounts such as @sabukaru.online, giving you the chance to dish out three more codes to your friends once you used your allocated code.
It is a great first step from the people over at Hartcopy, proving its hand in footwear design is just as adept as the one behind its written word. You can find out where to pick up the Hartcopy x adidas BW Army “Crystal White Gum” by keeping it locked to The Sole Supplier!
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