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There’s no doubt that New Balance has managed to take the sneaker scene by storm over the past year - in fact, our latest report shows that the Boston-based brand is now more in demand than adidas. But while NB certainly has a strong roster of silhouettes, its careful approach to collaborations sets it apart from the rest.
Having dropped projects with JJJJound, Joe Freshgoods and Auralee over the past 12 months, the brand has since turned its attention to South Central’s Bricks & Wood, a moodboard-inspired lifestyle brand that channels the same minimalist vibes of its predecessors - and a winning formula if that’s anything to go by.
Working on top of the JFG-approved 9060 model, the duo keeps things simple by sticking to a fairly neutral colour palette, though barely-there hints of green and blue add small pops of colour and dimension. A mix of hairy and short suede overlays work their way across the uppers, leaving grey jumbo mesh panels to peek out from underneath. From here, fuzzy laces add a fun juxtaposition against the aggressive mesh.
Underfoot, the style’s exaggerated midsole unit arrives in cream tones. However, these give way to splashes of green in reference to the lawn outside of Bricks & Wood co-founder Kacey Lynch’s childhood home, which just so happens to form the campaign backdrop. Having taken to Instagram to reveal the inspiration behind the collaboration, Lynch said that the shoe serves as a reminder of where we come from. It read: “Please remember that no matter how far you go, it’s just a change of address. Nothing about you changes.”
The Bricks & Wood x New Balance 9060 is set to drop at PaperBoy Paris on the 19th of January, with a global release planned for New Balance channels on the 30th. If these are on your must-cop list then be sure to hit the release reminder button, as this will give you the best chance of securing your size on the day.
Up next, Andersson Bell and ASICS join forces on the GEL-SONOMA 15-50.
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