Justin Bieber Unveiled as New Face of Balenciaga

Love him or loathe him, it seems Canadian pop megastar Justin Bieber is dead set on staying in the spotlight. Following the release of the KITH x Balenciaga Runner a few weeks ago, the Spanish fashion house has now announced Justin Bieber as their latest campaign star. Creative Director Demna Gvasalia usually steers clear from high-profile endorsement, so this link-up has come as a surprise to many.

Captured by American photographer Katy Grannan, Bieber poses in front of a neutral parking lot background dressed entirely in a full Balenciaga fit. On the upper of the ensemble, Bieber flexes an oversized black leather jacket which seems to be layered with a black hoodie. In contrast, a plain white T-Shirt can also be seen beneath. On the lower portion of the fit, the singer sports a pair of baggy sweatpants with a high waist tucked into white socks, as well as a pair of the aforementioned KITH x Balenciaga Runners on the feet.

Bieber follows in the footsteps of fellow Musician Cardi B as one of the few stars to be featured in the limelight by the Spanish brand, so naturally, we're excited to see what the partnership holds in the future. In other news, Bad Bunny links up with adidas and Cheetos to celebrate Hispanic culture.