Kanye West Has Dropped Over $4 Million USD on Balenciaga in the Last 12 Months

Anyone familiar with Kanye West will know the man is no stranger to Balenciaga. Besides the three-way Yeezy x GAP Engineered by Balenciaga collaboration on a business level, the rapper just can't seem to get enough of the Demna Gvasalia-fronted brand, so much so that he's managed to spend a preposterous amount of money on it in 2022 so far.

Just recently, Kanye took to his Instagram story to reveal nothing short of a jaw-dropping spending history. In a customer account screenshot, it shows that $4,113,034 USD has been spent since the beginning of the accounts creation, but over $4m+ of that has been dated to the last 12 months alone.

If you take a look at the purchase summary chart, we can see that Ye has spent the majority of the fortune on women's ready-to-wear woven garments, with over $1.2m+ going on that alone. This kind of begs the question, is this marketing? Or, does Kanye West really love Balenciaga that much? In other fashion news, Maharishi x IRAK join forces for a graffiti-fuelled collaboration.