Levi's 501 Legacy Continues With New END. Collaboration

Easily the most iconic denim brand in the game, Levi’s continues to celebrate the anniversary of one of its most famous styles. With its origins tracing 150 years to 1873, the Levi’s 501 jean has become a streetwear staple, earning its spot as one of the most sought-after collaborative canvases. Now, as part of its anniversary rollout, Levi’s has entrusted British-based retailer END. to put its spin on the signature style.

No stranger to collaboration, END.’s design team is used to flexing its creative muscles, having rolled out partnerships with Salomon, APC and Axel Arigato over the past few months alone. Here, the retailer reworks the iconic silhouette while maintaining its place as a wardrobe staple, simply adding subtle twists like cursive END. and ‘Big E’ branding, as well as a woven patch that features a QR code, designed to direct the wearer to the accompanying campaign video. Limited to 150 pairs, each pair is also inscribed with a hand-numbered Love 150/150 label and arrives neatly packed in custom packaging.

If you’re in the market for a bespoke take on a trusty pair of Levi’s 501s, then trust us when we say that they don’t come much cleaner than this. Available in sizes 28-36, and exclusive to END., the jeans are dropping on the 22nd of September. Sign up via END. Launches by hitting the links below, and be sure to check out the full history of the Levi’s 501 jean.