Meet the New Balance Silhouettes That Are Taking Over TikTok

Unless you’ve been living under a rock lately, you’ll have noticed that New Balance has pretty much been ruling the sneaker scene over the past couple of years - and it's not looking like things will change very soon. Ever since the 990 made a splash as the go-to shoe for every supermodel (and dad!) going back in 2019, the Boston-based brand’s line-up has gone from strength to strength, and now a whole slew of must-have styles are seeing success on TikTok and Instagram.

If you’re new to New Balance and you’re not sure what to cop, or you’ve been trying to ID that pair you’ve had your eye on for a while, then you might appreciate this handy guide to the most sought-after models right now. Read all about them below, and hit the links to shop when you've picked out your favourite pair!

Sure, it’s been around for a minute, but that doesn’t stop the NB 327 from being one of the most popular sneakers around. The Charlotte Lee-designed shoe made its debut in 2020, and has graced the feet of every street-style star going ever since. Though inspired by 70s running shoes like New Balance’s own 320, the 327 takes on its own, ultra-modern identity, which helped NB to transcend its reputation of being a bit of a ‘dad brand’ and helped shape it into one of the most successful lifestyle brands of recent years. With a sleek shape and bold ‘N’ logo, the model lends itself perfectly to athleisure style fits with flared yoga pants or leggings, and although there are so many colours to choose from, we’ll be rocking this cream and yellow option as we step into autumn.

A relative newcomer to the sneaker scene, the New Balance 9060 has quickly gained traction since it first appeared as part of Joe Freshgoods ‘Inside Voices’ collaboration early this year. Merging NB’s iconic 990 series with elements from the retro 860, the hybrid sneaker is the perfect answer to the chunky shoe trend and comes crafted from premium materials including soft, supple suede, smooth leather accents and breathable mesh. Thanks to its minimalist colour palette and luxurious construction, the 9060 is the perfect shoe to pair with a ‘clean girl’- style outfit - try a wide leg or pleated trouser with a vest and oversized blazer to get the look.

Retro runners are trending right now, and the New Balance 530 is easily one of our favourites. Originally released back in 1992, the simplistic style comes in a mesh and leather build that fits perfectly within the vintage sneaker aesthetic - but not only are they super-stylish, but they’re also really comfortable as well. Packed with New Balance’s Abzorb and N-ergy tech, the 530 is the perfect solution for girls on the go. Style them with some cargos or even slouchy joggers, those errands won’t run themselves!

These won't stay in stock for long, so hit the links to secure your size, or head over to New Balance to check out the rest of the range!