New Balance Wants to Make 100,000 PPE Face Masks a Week

The entire world has been overshadowed by the coronavirus pandemic. Ever since it was first discovered in December of last year, COVID-19 has been sweeping across every single country, taking thousands and thousands of lives with it. To help hospitals around the world, New Balance has announced that it will be scaling up the production of PPE face masks.

As the virus continues to spread, face masks and other protection equipment have been in short supply. As a result, NB are aiming to produce 100,000 masks per week in consultation with local medical and R&D institutions, following just one week of prototype development.

"This is not a commercial opportunity.", explained the Boston-based footwear label. "NB is pursuing break-even pricing and/or donations for the face mask. This initiative has kept many of our associates proudly engaged during this economic and public health crisis while our traditional retail customers are closed due to the COVID-19 pandemic."

New Balance will also be looking into different ways to create gowns and footwear coverings in the hope that it will alleviate any stress that medical staff across the globe are experiencing. In related news, Nike recently donated $15 million to help battle the coronavirus.