Nike have placed controversial and divisive former NFL Quarterback Colin Kaepernick at the heart of their latest Just Do It campaign. The former San Francisco 49er, an exceptional talent, is known for kneeling during the national anthem in protest of racial injustice and police brutality in the US.

Prominently stating “Believe in something, even if it means sacrificing everything.” This is a message that can be heard and felt the world over. This commendable act has been received with plaudits from across the industry.

With the controversy reaching as high as Donald Trump, the President went as far to say “Wouldn't you love to see one of these NFL owners, when somebody disrespects our flag, to say, 'Get that son of a b—- off the field right now, out — he's fired!'”.

“We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward,” said Nike's vice president of brand for North America Gino Fisanotti to ESPN.

This campaign is amazing and one of the most powerful that Nike have done in years.

Let us know your thoughts in the comments below.

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