Off-White Expands Its Empire Into Kidswear

After getting a first look at the Off-White x Air Jordan 2 Low last week, it seems the Italy-based fashion label is showing no signs of slowing down as they announce the launch of kidswear for FW21.

In a somewhat unsuspecting move, Virgil Abloh announced the collection two days ago and said: “I often see images of Off-White™ consumers with their kids, dressing up their kids. I wanted to expand our roster and offer something from our world to these youngsters, too.”

From the first images, we see a variety of playful outdoor offerings all adorned with a range of bright and bold colours. The collection is said to take inspiration from "Hippy Culture" which is represented through its bold and careless aesthetic alongside the squiggly DIY-styled logos. Just like the men's and women's collections also, Virgil has opted to use all- over camouflage prints in several of the designs.

The Off-White kidswear collection will begin arriving at selected stockists later this year and we're expecting this one will be all the rage for any hype beast parents out there! In other news, here are 15 insanely hyped restocks you seriously don't want to miss!