pam pam Celebrates Four Female Entrepreneurs In The Latest adidas Originals Home of Classics Campaign!

To support the release of the adidas Originals new 'Home Of Classics' collection, pam pam have collaborated with Palmetto Studios to create a project centred around four London local businesswomen, storytelling their day-to-day.

From baking to painting, to tattooing, to flower arranging, these women are successful in business and this project has allowed us to follow their daily lives.

Read more about the women below and shop the 4 sneakers from the Home Of Classics silhouettes below each image. 

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First up, Beth from Indigo Forever Tattoos. Beth is a global tattoo artist specialising in hand poke techniques. She currently is working in a London-based tattoo studio, Femme Fatal, which is designed to offer a calm and personal approach to body art and tattoo practices.<br /> @indigoforevertattoos

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Next, Alex, one-half of Meringue Girls. Described by The Telegraph as the "punk princesses of baking";, Alex and co-founder, Stacey founded Meringue Girls kitchen in 2012. The girls supply vibrant, rainbow coloured meringue dishes through their East London kitchen.<br /> @meringuegirls<br /> www.meringuegirls.co.uk

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Joey Yu is a London-based illustrator and animator who has made waves in the design world, working with notable names like Hermes and Tate London. Awarded with It's Nice That's 2017 Graduate of the Year award, the young designer is recognised from her striking and distinct use of crayons and pencils, creating lines and movements that are expressive and one-of-a-kind.<br /> @itsjoeyyu<br /> www.joeyyu.co.uk

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Finally, Nik Southern, the Florist and Founder of Grace and Thorn. This London born and bred florist is dedicated to Having worked with Estee Lauder, Alexander McQueen and Christopher Kane, the florist has most certainly elevated her craft, with a cult following of fashionistas and London's top set designers.<br /> @graceandthorn<br /> www.graceandthorn.com

Concept: pam pam (@pampamlondon)

Produced by Palmetto Studios (@palmettostudio)

Creative Direction: Maria and Justin @mariapizzeria, @disco_mode

Audio: @wavyloops

Dylan Leadley-Watkins (@dylan_lw)

Candice Lo (@xcandicelox)