When images surfaced earlier this year of yet another striking exclusive at the hands of Billionaire Boys Club and Pharrell Williams, it looked to be another ultra-limited release.

Thankfully, that doesn't look to be the case as this three-way collaborative shoe is in fact launching via adidas UK. Despite the 'Coming Soon' page only just going live, a launch date is imminent, happening this Friday 19th October.

The Pharrell Williams x adidas NMD Hu BBC Scarlet is retailing for £220 - a steep price tag but no more than the recent 'Afro' Collection. And let's face it, these look to be way more sought-after. A colour blocking theme sees stripes of navy, yellow and red across that soft knitted Primeknit. The words 'HEART' and 'MIND' are embroidered to either shoe.

Stock quantity isn't known for the BBC x Pharrell x adidas Hu NMD 'Heart & Mind' but if it's anything similar to last week's Daniel Arsham x Futurecraft, it could be another frustrating release.

That said, raffles are expected to go live, so keep it locked to our news feed for more info on those. Otherwise, admire some on foot shots of this limited-edition trainer here.