Pharrell x adidas Celebrate Chinese New Year With A Vibrant Collection

Pharrell Williams is back for a fresh collaboration with adidas, just in time for Chinese New Year!

Inspired by the country's ceremonial dancing dragon, this celebratory pack includes the producer's Crazy BYW sock runner and signature Solar Hu silhouette.

Red, yellow, and gold colour schemes create an opulent look for the duo, perfectly suited to the upcoming festivities.

In an exclusive customisation, scale inspired patterns are threaded through the Crazy BYW's Primeknit upper to represent China's fire breathing mythical creature, while the Solar Hu reflects a slightly more understated colour blocked design.

Under foot, adidas' responsive Boost midsole makes an appearance for day to night comfort, meaning that these pairs will carry you through the Spring Festival in style.

To complete the look, sparkling branding makes a unique appearance for a jubilant touch.

Expected to arrive on January 26th, the limited edition "Chinese New Year"; Collection from Pharrell x adidas is already highly sought after, so be sure to stay tuned for more updates and news if you're planning on copping.