Since breaking onto the scene in 2020, Represent 247 has been one of the fastest growing fashion brands in the UK. With a focus on high-quality performance wear with a streetwear edge, 247 has solidified itself as a key player in the increasingly competitive luxury athleisure game. Now, the brand looks to take things up a notch with the launch of 247 Woman.

Dropping on April 9th with a 14-piece debut collection, this marks a major milestone for the brand as they look to build on the momentum 247 has gained within the fitness community. The demand for activewear that effortlessly bridges style and performance is bigger than ever, with even Kim Kardashian stepping into the space with Nike x SKIMS, but 247 Woman is here to offer a distinctly elevated solution.

Designed for life on the move and true to the "On a Mission" ethos, the range features sports bras, leggings, training jackets and more, all crafted from high-performance, sustainably sourced fabrics. Expect the same technical spec you’ve seen in the men’s line: four-way stretch, sweat-wicking properties, and breathable materials, now reengineered specifically for the female athlete. Whether you’re grinding in the gym or logging some hard miles on Strava, this drop has you covered.

To kick things off, Represent will be hosting a three-week pop-up on Soho’s Brewer Street from April 9th, with the first week dedicated entirely to the women’s range. Make sure to head down and check it out—or cop the collection online when it launches at 8pm GMT at representclo.com.