Big News: We’re About to Get a Nike and SKIMS Collab!

Nike is turning its attention to strengthening its connection with female customers, partnering with Kim and Co. to make it happen. Could this be the first step toward something bigger?

Over the past year, Nike, the sportswear juggernaut, and SKIMS, the reigning queen of shapewear, have been cooking up something hush hush. Only a chosen few from each company were invited to the top secret club, working under a mysterious code name so classified even the coworkers are in the dark. But the cat’s slipping out of the bag: according to reports from PuckDotNews, there are whispers from Beaverton suggesting a collab is about to drop.

What is it, though? A limited edition collab à la SKIMS’ usual playbook? Or something with more commitment, like Nike’s multiseason flings with Sacai and Tom Sachs?

As it turns out, the two are partnering to create an entirely new brand, NikeSKIMS. The focus of this collaboration is to disrupt the fitness and activewear industries and for Nike this may just be the golden ticket to crack the women’s market. Despite raking in $8.5 billion in women’s apparel and footwear in 2024 (not too shabby), brands like Lululemon and Alo are still eating Nike’s protein packed lunch when it comes to dominating the activewear market. Bringing together Nike's athlete insights and SKIMS' obsessions for female form, this seems like a match made in heaven!

Nike’s recent moves, like their Super Bowl ad and this collaboration show they really are dedicated offering a more inclusive and innovative space for women athletes around the world.

Nike won't be the only ones to benefit from this partnership, for SKIMS, this could be the cherry on top of the meteoric rise. The brand pulled in $880 million in sales last year, up from $725 million the year before, and hit a $4 billion valuation in 2023.

With a first collection set to debut in the US as early as spring this year, we can't wait to see what the NikeSKIMS debut collection has to offer.