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Represent Celebrates a "Decade of Dedication" With Their Latest Documentary
Image via Represent

Represent Celebrates a "Decade of Dedication" With Its Latest Documentary

Updated 20 Jan 22 11:28AM•Adam Cheung

It's crazy to think that Represent Clothing has been around for ten years. One of streetwear's most exciting and innovative independent labels, the Manchester-based brand was founded by brothers George and Mike Heaton back in 2012. Over the past decade, Represent has gained themselves somewhat of a cult following. Enthusiasts from across the globe constantly eye up the website in hopes that they can catch the latest and greatest drops and restocks.

From heavy metal-inspired graphics to the highly sought-after Owners Club, every aspect and detail has been meticulously explored and designed. Its 247 collection was introduced just nine months ago and it has already become one of the must-have tracksuit ranges in the game. In just ten years, Represent has achieved something that not many brands will ever achieve in their lifetime: fierce loyalty from its fans and an ever-changing aesthetic that inspires the next generation of streetwear designers.

This is why we're so excited to showcase the "Decade of Dedication" documentary. An intimate piece that follows the journey so far, we're able to get a sneak peek of what happened during the early days of the brand all the way to Represent's sample sale pop-up shop this year. This doc perfectly coincides with the release of the extended edition of the A Decade of Dedication Book which you can cop now.

George and Mike Heaton have come a long way since their humble beginnings, and we're looking forward to see what the brothers have in-store for the next decade. Make sure you watch the "Decade of Dedication" documentary up above, and shop the latest Represent collection right here! If you're not sure what size to get, make sure you check out The Sole Supplier's ultimate Represent size guide.

Represent Celebrates a "Decade of Dedication" With Their Latest Documentary
Image via Represent