Selena Gomez's latest venture as a PUMA brand ambassador is her most creative yet.

The "Back To You"; singer has taken the lead as the designer of a new collaborative collection entitled "Strong Girl";, which also represents her initials.

The range includes a selection of signature pieces that would fit perfectly into any wardrobe.

Two sneakers feature within the collection. First up is the SG Runner, a new silhouette designed by Selena. This retro shoe arrives with a clean white knitted upper and is fitted with high rebound EVA technology for additional comfort.

The next pair is the DEFY Mid x SG trainer, which is designed in a sleek boot-like shape with a black knitted upper and rose gold detailing.

Staying true to the apparel's empowering message, Selena recruited some of her best friends to take part in the campaign.

Speaking about her designs, the pop star/actress explained, "; Strength is something I try to own every day. I wanted to create a collection that makes women feel sexy, empowered, and strong. I love every piece that I designed and hope it inspires others to find their inner strong girl.";

The SG x PUMA "Strong Girl"; collection will be available from December 12th at PUMA and select retailers.