Selfridges Enters the Metaverse With Its First Decentraland Store

The metaverse is about to feel very luxurious. Today, Selfridges officially announced that they'll be entering the virtual world by "building" a brand new department store in Decentraland. Joining more than 70 brands, artists, and designers in creating a new experience "at the intersection of fashion and technology", this ambitious project was first teased earlier this year, and now, it's finally here.

For the first time, you'll be able to view the exclusive UNIVERSE NFTs by Paco Rabanne and Fondation Vasarely right in the British department store's flagship metaverse space. Part of Metaverse Fashion Week which will run from March 24th to March 27th, absolutely anybody can visit.

To check out the store, all you need to do is head to Decentraland and you're free to explore. You can either act as a guest or attach your crypto wallet to access all of the features, while keeping your in-world progress and digital assets safe. This is the next step for blockchain and we're beyond hyped to see what doors this opens!