Well, don't say we didn't tell you so! Since remerging in 2020 thanks to Aimé Leon Dore's Teddy Santis finding them in catalogue after a 30-year hiatus, the New Balance 550 is not slowing down, and keeps delivering sell-out colourway after colourway. Recently spotted are four new iterations that are bound to impress both sneakerheads and fashion-conscious individuals. Keep scrolling to take a first look at these new NB 550s.

First up, we have a pink and red iteration that is appropriately titled "Scarlet". This particular pair looks ready for Valentine's Day, as hearts adorn the inner lining of the sneaker, and the heel counter shows off the same deep-red love heart too. Pink suede takes over the heel and toe cap, contrasting against the red piping. On all these pairs, New Balance branding is seen in its usual place on the sidewalls, heel and at the top of the tongue.

Following on, we have another blue pair of 550s that are sure to fly off the shelves. A combination of sky-blue, similar to the UNC edition, and black contrast against each other to make a luxurious sneaker. A grey outsole finishes up the look.

If colour isn't your thing, then never fear because we've spotted a "White Cream" iteration that is sure to have you weak at the knees. Almost the reverse of the previous "Beige" New Balance 550, this pair are perfect for the summer months.

Can't decide between the blue and the pink? Why not have both? The final 550 spotted shoes off a multiplicity of colours, all decorating a white base. This pair also has a heart accent on the heel, like the "Scarlet" ones.

Set your reminders using the links on this page to be notified about when they are going to drop. Keep it locked to The Sole Supplier app to hear about more New Balance news and releases as and when they come too!

In other news, check out our top New Balance 550s of the year so far.