Step Into The Future With The Brand-New Air Jordan 40

Built by legacy. Built for the future. The Air Jordan 40 is here.

Jordan Brand has officially unveiled the Air Jordan 40, the latest chapter in a legendary sneaker lineage that has defined basketball excellence for four decades. Designed with next-generation athletes in mind, the AJ40 fuses cutting-edge performance innovation with iconic design DNA to deliver a shoe that honours the past while propelling the game into the future.

Built to meet the growing demands of today’s dynamic playmakers, the Air Jordan 40 is full of tech, including full-length Nike ZoomX foam with a full Zoom Strobel. This revolutionary pairing creates a first-of-its-kind ride, offering unmatched responsiveness and explosive propulsion with every stride, jump, and cut.

ZoomX is Nike’s lightest and most responsive foam, delivering athletes 85% energy return. Zoom Strobel meanwhile does away with the usual strobel board you’d find in a sneaker, offering a closer connection to the court and greater potential for explosive movements. Putting these two together is a match made in heaven and is sure to deliver a game-changing combo for elite performance.

Not just about the tech, the Air Jordan 40 offers a sleek take on the basketball sneaker full of nods to the past as well as futuristic features. From the logo composed entirely of 40-degree angles to the unique traction pattern inspired by classic outsoles, the AJ40 is a visual celebration of Air Jordan's legacy.

Constructed with premium materials, the AJ40 includes a webbing system for 360-degree foot containment and a specialized traction pattern for instant starts, stops and lateral movements. Every component is engineered to optimize gameplay and achieve the goal of creating the definitive performance basketball shoe.

The Air Jordan 40 is set to launch in nine unique colourways over the year, each offering unique upper materials. To launch the new silhouette is the AJ40 “The Classic”, a clean black and white colourway featuring an upper of premium leather which will be dropping July 12th, 2025 for an estimated retail price of £190.