Forty years in the game and still changing it, meet the Air Jordan 40 "White Black", the boldest leap forward in the franchise’s legacy since MJ first laced up in ’85. Honouring the past while locking in on the future, this silhouette redefines what a performance basketball shoe can be.
For the first time ever, Jordan Brand has stacked full-length ZoomX foam with a full-length Zoom Strobel—delivering next-level energy return, bounce, and comfort in one ultra-responsive platform. Whether you're launching into a stepback or sprinting baseline to baseline, this cushioning setup hits like nothing before. Meanwhile, the upper blends premium leather with six internal webbing straps for lockdown that mirrors your every cut and pivot, built for today’s positionless game.
The black and white palette nods to AJ heritage, but the details push things into the future. From the angular logo system to the 40-degree herringbone traction, engineered for snap-speed footwork, this is the blueprint for the next generation of greatness. The Air Jordan 40 isn’t just a celebration. It’s a statement. Drop date: July 12. Don’t miss history in the making.
Dropping on the 12th of July via the Nike UK website, you can stay on top of the Air Jordan 40 "White Black" release by tuning into The Sole Supplier!
