After a few months without everyone's favourite streetwear/skate imprint, Supreme is back and truly ramping up its marketing efforts ahead of its new season. To tease the launch of its upcoming West Hollywood store, the brand took to the skies to deliver a distinctive campaign video complete with an iconic LA backdrop.

For those who aren't in the loop, Supreme closed its famed Fairfax store after 19 years recently, subsequently sparking rumours of a move to this West Hollywood location around this time last year. Naturally, given the affluent location, local residents weren't too keen on the idea of having large crowds regularly pottering around the neighbourhood, but construction has still gone ahead.

With the store expected to open sometime this month, the brand has readied a teaser of sorts, complete with a Supreme printed helicopter flying above LA's skyline and past the iconic HOLLYWOOD sign. We're expecting Supreme news to arrive thick and fast within the coming weeks, so as always keep it locked in right here at The Sole Supplier for all the latest. In other fashion news, KITH and Bryan Cranston hit the lab for Spring 2023.