The New Nike Air Max Genome Is Serving Serious Noughties Vibes

We love a brand-new Nike silhouette here at The Sole Supplier, and when it’s pink, comfy and inspired by the 2000s, we’re all over it! That’s exactly what Nike’s latest launch is – the Nike Air Max Genome is technical, functional and so easy to style you can do it with your eyes closed. Crafted using Swoosh brand’s most coveted fabrics, this kick is destined for your new-season rotation.

Breathable mesh adorns the upper of these sneakers, ensuring air can flow freely around the foot to keep you cool all day. A TPU overlay graces the heel for extra durability and no-sew skins feature on the top to finesse that multi-textured look. The side panels on this Nike AM Genome are painted in a cute coral hue, while Nike’s iconic Swoosh sits on the heel and tongue in poppin’ pink. That same ‘Hyper Pink’ hue can be seen on the inside of the full-length Air unit underfoot and a final flourish of detail comes in the form of the pull tab on the heel – making these trainers effortless to get on and off.

If that’s not enough, this sneaker is made from at least 20% recycled materials, so you’re helping the environment with every single step. Available right now at Nike, add the Nike Air Max Genome to your collection and we promise, you’ll never want to take them off.