The VanSZA Era Has Arrived

The music artist known as SZA has officially begun a new chapter with Vans, taking on the role of the brand's Artistic Director in a multi year collaboration. The news arrives with a first look at a campaign photographed by Sophie Jones that puts SZA’s personal favourites, the Knu Skool sneakers, in the spotlight.

This partnership feels like a truly natural fit. The artist has a long history with Vans, particularly a fondness for the Knu Skool style, which makes this new position feel like a genuine extension of her personal identity. As SZA herself expressed, “I’ve been wearing Knu Skools and other styles for years; they’ve always had an ethos I connect with.”

Her new role will allow her to guide creative campaigns and design exclusive collections that blend her unique artistic expression with the company's energetic spirit. The first visuals from the partnership feature her in the monochromatic Knu Skool shoe, leaning into the simple strength of the silhouette.

With upcoming styles like the Vans Mary Jane Super LowPro Blue gaining significant traction on The Sole Womens Instagram page, we feel SZA joining the team will only make the iconic skateboarding shoes brand stronger.

SZA shared her mission statement for the endeavour, reflecting her belief in connection and community: “As Artistic Director, my mission is to show that joy, community, creativity, and fashion are all still intersectional. That humanity, culture, and connection are still the access points. I’ve learned that bravery and curiosity are the cures for uncertainty; it’s a lifestyle, and Vans champions that spirit. They stand where I stand, and I’m honoured to invite a whole bunch of people to stand Off the Wall with us.”

Given her prior successful work in the footwear industry, including two well received collaborations with Crocs, SZA’s addition to the Vans team is a powerful move. With her influence and the momentum the brand has been building, this partnership has the potential to introduce fresh perspectives and new creations that resonate with a wider audience.

See the duo’s first campaign above, and stay tuned for what else surfaces from the partnership. For all your latest scoops from the world of sneakers and more, make sure you download The Sole Supplier app.