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It’s been a rough year for sneakerheads, or at least for our wallets. With Nike bringing back grail after grail, from the Air Max 95 ‘Neon’ to the Jordan 1 ‘Black Toe’, it’s been nonstop heat so far in 2025. In amongst all these releases though, there has been one pair we’ve been patiently holding out for. A pair which we’ve not seen hit shelves in almost 10 years.
Over 20,000 sneakerheads have already set their reminders for this release and we don't blame them! The legendary Air Jordan 4 ‘White Cement’ is finally making its long-awaited return.
A piece of sneaker history, the Jordan 4 ‘White Cement’ was one of the original Jordan 4 colourways which first hit retailers back in 1989. Featured in Spike Lee’s “Do The Right Thing”, the White Cement has been re-released a number of times, with the 2012 release causing particular controversy due to straying away from certain key details of the shoe, such as replacing the iconic heel tab.
While Jordan have been releasing numerous ‘Reimagined’ releases, sneaker purists can breathe a sigh of relief. The 2025 Jordan 4 ‘White Cement’ will not be part of this series. It stays as close as possible to the 1989 original. Expect the crisp white leather upper, classic sidewall netting, black TPU lace cages, and of course, that iconic Nike Air heel branding. A red Jumpman on the tongue adds just the right amount of contrast to this otherwise greyscale masterpiece.
The Jordan 4 ‘White Cement’ is officially set to drop this Saturday, the 24th of May. However, some stores have already put the release out on their shelves. If you don’t live close to a sneaker store though, here’s how you can get your cop this weekend.
If you want to buy directly from Nike, the release will happen via the SNKRS app. Alternatively, for the best chance to cop you should also enter one of the raffles which key retailers are holding right now. You can find all these retailers on our Jordan 4 White Cement raffle guide.
If you’ve missed out on raffles, don’t fret! There are also expected to be some limited first-come-first-served releases at certain retailers.
Don’t leave it to chance, maximise your chances of copping by hitting the “Notify Me” button and we’ll send you release-specific alerts for the size of your choosing. These will be sent to your email inbox or, if you download The Sole Supplier App, straight to your phone the second they drop.
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