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Nike's Jordan brand pokes fun at the ever-present issue of re-sellers by unveiling this exclusive holiday collection. It comes at a time when the resell industry is booming. Whatever your opinion on those profiting from the demand for exclusive kicks, you've got to accept that it's all part of the game.
Nike brings attention to the topic with the Jordan 1 'Not For Resale' Pack. Images leaked earlier in the month and now, we finally get a detailed look.
Borrowing style inspiration from Virgil Ablog's Off-White x Nike collection, this high-top is littered with phrases along the midsole, tongue and toe box; "NOT FOR RESALE"; "PLEASE CREASE"; "WEAR ME";!
That branding is certainly unique but much of the rest of the shoe stays true to the original. Tumbled leather features to this Jordan 1 in colour blocking theme. So far, an OG Yellow and Red colourway have been revealed.
Let's us know your thoughts on the Jordan 1 'Not For Resale' in the comments below. Otherwise, stay tuned for more news on a confirmed release date. Rumours would suggest a December launch.
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