Yeezy x GAP Take to the Streets With a Surprise Van Drop

Following the takeover of GAP's flagship Times Square store, Yeezy x GAP are upping their marketing efforts for their latest campaign. This time around, the duo took to the streets with a surprise drop this past weekend, taking place in three of the USA's most iconic cities.

Specified locations were announced in Miami, Chicago and Los Angeles, with each address leading to multi-story car parks in each respective city. Once at the address, consumers were greeted by ominous figures dressed in black masks, hoodies, sweats and high-cut boots.

Prospective buyers were then taken to the roof of each location, where the figures marched in a military-style around a selection of large black dustbins. Each dustbin was loaded to the top full of Yeezy x GAP Engineered by Balenciaga merchandise with tees, hoodies and accessories, all available to purchase for attendees. According to reports, black, grey and dark blue colour options were all available.

It's unclear just exactly when the next Yeezy x GAP event will happen, but we wouldn't be surprised if it's within the coming weeks. In other fashion news, Carhartt WIP takes a refined approach to outerwear for FW22.