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When it comes to design, Kanye West is well known for being ahead of the times, but for the latest installment of his ongoing Yeezy Gap partnership, the mogul is taking us well into the future. If you’ve not yet spotted these on social media yet, the YR 3022 YZY GAP SHDZ are the latest accessory to be taking over the net, following Ye’s initial preview of them at Rolling Loud, and ex-wife Kim Kardashian’s official reveal on social media. Shortly after, Ye was joined by Steve Lacy and Lil Uzi Vert in the latest shoot campaign, which featured the three musicians fully decked out in Yeezy Gap Engineered by Balanciaga and donning the shades.
As expected, the accompanying social media campaign was also packed full of celeb friends and family. Campaign regulars like the Clermont twins made an appearance, and Internet Money founder Taz Taylor featured alongside a host of creatives, models and influencers.
View this post on Instagram A post shared by Kim Kardashian (@kimkardashian)
A post shared by Kim Kardashian (@kimkardashian)
While big, technical shades are certainly having a moment right now, the YR 3022 YZY GAP SHDZ are the most futuristic pair we’ve seen yet. The shades are essentially a one-piece visor that’s been sculpted to wrap around the face, with foam padding adding extra comfort to the bridge of the nose. If you’re at all wondering how these manage to stay on, they feature an adjustable elastic strap that wraps around the back of the head, in a similar fashion to safety goggles.
Alien-looking sunglasses weren’t on Busted’s list of things they saw in the Year 3000, but at least we now know why. Kanye West is clearly living in the future, and he’s waiting for the rest of us to catch him up. If the YR 3022 SHDZ are on your must-have list, then be sure to keep it locked for more release info as it comes in, and in the meantime, Ye's recent trademark filing could hint at physical Yeezy stores.
View this post on Instagram A post shared by YEEZY MAFIA (@yeezymafia)
A post shared by YEEZY MAFIA (@yeezymafia)
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