Multifaceted award-winning singer and songwriter Rihanna resumes her role as creative director of the Fenty x PUMA joint project with a modern reinterpretation of the terrace-inspired PUMA Avanti. Following the arrival of two launch colourways, the partnership spawns two more styles for autumn and winter. Launching alongside its “Dark Myrtle” counterpart, the Fenty x PUMA Avanti “Club Navy” exudes a runway-ready look while preserving the silhouette’s football DNA.
From 2015 to 2018, Rihanna’s Fenty has been an active partner of the German sportswear giant PUMA, where they curated sophisticated fashion pieces, including footwear and apparel. After a brief hiatus, the two labels reunite with the comeback of the archival Avanti terrace trainer inspired by the iconic PUMA King football shoe. This “Club Navy” iteration lands in a dark-based navy blue leather construction, enhanced with a quilted forefoot and signature PUMA Formstrip branding on the sides. Gold Fenty branding adorns the lateral panels, while gold PUMA cat and “F” logos embellish the heel. The fold-over tongue features debossed co-branded labels in a stealthy approach. Taking the sole tooling of the PUMA Easy Rider, the sail white EVA midsole renders low-profile cushioning, while the brown rubber outsole caps off the striking design of this collaborative PUMA Avanti.
Find out how to get your hands on the Fenty x PUMA Avanti Club “Navy” by keeping it locked to The Sole Supplier and downloading our App!
