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Rhianna returns with her Fenty brand, ready to take the footwear industry by storm with another PUMA collaboration. Although the world of football and shoes have run hand-in-hand for a number of decades, the desire for the beautiful game has dominated fashion trends in 2023. Now, Fenty and PUMA walk onto the pitch with a solid retro offering, inspired by the archival classic PUMA King that debuted back in 1968. Donned by legends of the game such as Pele and Maradona, the King along with a 1998 Jill Sanders rework served as the foundation for the Avanti’s creation in 2001. If you’ve been patiently waiting for a tasteful alternative to the current terrace hype, then this Fenty x PUMA Avanti VL is just that!
Crafted from premium black leather, the wavy stitch pattern and vintage football boot-style panelling will have you feeling nostalgic. A sail Formstrip along the sidewall is an elegant touch, with the addition of the foldable tongue tapping into its sporting roots. Taking notes from PUMA’s archival jogging silhouettes is the lugged outsole, referencing cult classics such as the Miele and Rocket, meaning you can rock these on both the astroturf or walkway. Of course, the gum sole is another timeless touch, its brown palette reflected by the leather lining and plush sock liner that gives you that snug feel. Black laces arrive with gold dubraes which along with the gold foil Fenty wordmark, imbues this pair with a regal touch.
Make no mistake, these are definitely not one to miss, so don’t sleep and grab a pair early. As Rhianna and SKEPTA’s Big Smoke Corp boost PUMA’s reputation in 2023, could we see the German footwear brand rise to the top in the years to come? For more tips on where you can pick up the Fenty x PUMA Avanti VL “Black”, keep it locked to The Sole Supplier!
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