BBC Ice Cream x Reebok BB4600 White Red

The BBC Ice Cream x Reebok BB4600 White Red showcases the loud and vibrant details that made the label the streetwear powerhouse it is today. Billionaire Boys Club Ice Cream was founded in 2005 by Pharrell Williams and Nigo, the man behind the massively-popular BAPE brand.

The vintage white silhouette is decorated with hand-style sketches depicting diamonds and dollar signs, which are both recurrent motifs throughout BBC Ice Cream’s collections. Premium quality leather is used with neatly stitched panels, and the label’s signature logo is embroidered onto the lateral heel to reiterate the luxury feel.

The look is polished off with a power-red midsole, contrasting the tonal upper for a head-turning look. The pair come complete in limited edition packaging with additional details such as a clear rubber hang tag that can be removed from the shoes if desired and alternate lace options to switch up the look further.

The Billionaire Boys Club Ice Cream x Reebok BB4600 White Red is sure to be a hit with sneakerheads old and new, so if you’re looking to add these to your collection we suggest moving past before they sell out. Follow the links above to be directed to approved retailers and secure your pair now.