An All-New Experience is Arriving at The Sole Supplier

As the sneaker industry strives to become a more gender-inclusive space, we realise that as a brand, we must too. Currently, you’ll know The Sole Supplier as being a hub for discovering all the best men’s streetwear and sneakers, whilst our sister site, The Sole Womens, mainly focuses on women’s releases, news and fashion. To help break down the barriers between men’s and women’s sneakers, The Sole Supplier and The Sole Womens will soon become one.

The Sole Womens was, and will remain, a place dedicated to championing women in sneakers, but we want to break down the barriers that inevitably come with having two separate websites and apps. With the aim of making securing the latest drops and restocks as easy and possible, The Sole Womens will be moving to join forces with The Sole Supplier. This means The Sole Supplier website and app will become an all-new inclusive sneaker and lifestyle hub for those of all genders who love sneakers as much as we do.

This change will allow us to create the most seamless experience possible, understand both our audiences better, and set us up to be a leader in authenticity. Our new website will put discovery and the community at its core, whilst delivering an elevated look and experience for all users. As the industry has grown and developed, we appreciate that women need an increased level of dedication, thought and attention; now, we’ll be able to deliver the best experience for everyone. Some sneaker runs are limited, but our platform doesn’t have to be. Everyone will be able to access all content, news and releases, creating a much smoother experience all round. That being said, if you prefer to search for products based on gender, this will be available as an option too.

On 14th June, you’ll see a new website, as well as some changes over on the app, but don’t worry, your log-in information, notifications and preferences will be carried over. We’re excited to take you on this journey with us!