Brothers and Tower London Directors Yiannis and Gerry Demopoulos Join Antentokounbros Board

Having been in the game since 1980, Tower London knows a thing or two about making business moves. Now, the multi-award-winning footwear retailer has proudly announced the appointment of brothers Gerry & Yiannis Demopoulos to the board of Greek streetwear fashion brand ANTETOKOUNBRO.

If you aren't familiar with ANTETOKOUNBROS, it's a dynamic streetwear fashion brand based out of Greece. Built upon the pillars of brotherhood, togetherness and solidarity, ANTETOKOUNBROS has set its sights on global expansion, recently opening a store in Milwaukee, Wisconsin.

Speaking on the collaboration, Gerry Demopoulos, Director of Tower LONDON, notes that “Joining the board marks the first exciting step in a broader collaboration between Tower LONDON and ANTETOKOUNBROS. We are looking forward to working with the Antentokoumpo brothers and their fantastic team and shall be making further announcements re our planned initiatives & partnerships in the new year."

With Tower London having destination locations in London’s Camden, Brick Lane and a forthcoming flagship store in Soho, could this move help fuel ANTETOKOUNBROS' quest for global expansion? Only time will tell. Up next, Salehe Bembury's New Balance 1906R collaboration turns up the heat.