Give Fresh Air: The Game Show Is Coming This Air Max Day!

Air Max Day is officially just around the corner, and to celebrate this ultra special event, Nike are launching the biggest live sneaker game show ever. Not only will they be bringing together the sneaker community from around Europe, they'll also be taking this opportunity to spotlight and raise funds for their Give Fresh Air initiative.

So what exactly is Give Fresh Air? Revealed back in 2019, Nike partnered up with various boutiques and partners to give back to the community by providing the sneaker community with an easy way to donate new and gently worn trainers. Sharing the love for trainers while doing some good at the same time, the campaign first began in the States and is now making its way to Europe and beyond.

To showcase this worthy initiative, Give Fresh Air: The Game Show will be going live from 3 cities, including London, Amsterdam, and Berlin. Sneaker communities from these locations will be able to come together to donate and spotlight purposeful causes and local organisations in their respective cities. We'll be reporting live from the event, so make sure you follow us over on our official Instagram for all the latest, and make sure you hit this link for the latest Nike Air Max Day 2022 news!