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What do sneakerheads really think of the BBC x adidas NMD Hu Pharrell Blue Plaid?! There’s no denying this is another sellout but will it be quite as popular as previous colourways?

Thankfully, we might have the answer in the form of a recent Twitter poll via @thesolerestocks. Putting that same question to our followers, you might be interested by the results.


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If there’s one release this week that almost went completely under the radar, this would be it. There’s been a surprising lack of build-up for this release with adidas confirming the launch only several days before it’s scheduled to go live!

That said, even without the usual hype and speculation, the BBC x Pharrell Hu NMD Blue Tartan won’t be sitting for long. Otherwise known as the ‘Dijijack‘, this striking silhouette showcases a unique blue and black print across the Primeknit.


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Like any Pharrell Williams x adidas collab, this pair gets hit with some deep-meaning graphics, or at least a nod to humanity’s greatest strengths. On this Hu NMD, that features in the form of “Heart” and “Mind” logos across the forefoot.


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Now for the important question, how many of you are hoping to cop?! Well, according to that poll, more than 15% are wanting these with another 20% still undecided. That demand would likely be even more although at least 20% think these are too expensive!

Take a look at the full results of that poll here. Otherwise, get ready for that UK launch as the BBC x Pharrell x adidas ‘Dijijack’ goes live from 11pm on Thursday, May 2nd.


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Images via @yankeekicks