Kid Cudi Leads Levi's Newest 501® Campaign

With Levi's soon set to celebrate the 150th anniversary of its iconic Original 501 jeans, the brand is now ready to reveal the latest iteration. For this version, Levi's has tapped none other than Mr Solo Dolo aka, Kid Cudi, to showcase this latest 90s inspired look.

Often characterised by its straight leg, button fly and Red Tab, the Levi's Original 501 is arguably the most influential pair of denim of all time, and while each year will brandish a new pair, few speak volumes as much as this latest edition.

The late 90s saw a relaxed fit adopted by many for their Levi's, and this newest design aims to replicate that. In the photos, we see Cudi wearing a light-wash rendition of the iconic jeans, complete with a cuffed bottom to showcase his Converse Chuck Taylor All Star 70s on his feet. On the upper, he sports an open knitted cardigan with tones of beige, white and pink.

Joining Kid Cudi in this latest campaign, we will see artist-designer Tremaine Emory, as well as Beastie Boys legend Mike D. The full campaign is now live on Levi's website. In other news, Supreme is set to open another store in West Hollywood.